Corporate: Samsung  


TASK: Scenographer  

Urban Scenography | Guerrilla Marketing | Samsung Ultra T Mobile  

Production: Piano B Milan  

Location: Milan - Rome - Palermo - Naples - Bologna 


Activities for the launch of the new Samsung mobile phone "Ultra-touch".

A touch of light: 15,000 magnetic LED illuminated the Italian night of April 29. The guerrilla activity has created "buzz" on the street and in the media amplifying the effects of the distribution of 60,000 pins Samsung bright. Press office in support of the launch.




photo credits. Piano B