PARIS FASHION WEEK SS 09/19

GUIDI SHOWROOM PARIS

LA CARTONNERIE

TASK: SET DESIGN

 

Scenographic installation for GUIDI Paris Showroom, during the last Fashion Week SS-09/19.

6 Video projections, Paravent Path, 18 Panels 90x300cm, Black walls, Black floor, Black ceiling.

 

Customers are invited to pass through the narrow entrance corridor leading to the showroom, on the path, with a jagged design, N.6 video projections real size are displaying the shoemaking process.

In the showroom, the audience can see the shoemaker completing live the shoemaking process.

 

Strategy: Guidi

Video scenography: Simone Serlenga

photo: Simone Serlenga | GUIDI