FASHION WEEK HAUTE COUTURE 2018

 

TASK: Spatial Design | Inflatable Installation

Client: GUIDI

Location: LA CARTONNERIE PARIS

Date: 20-24 JANUARY 2018 - PARIS FASHION WEEK

 

A charming venue La Cartonnerie it's switch over in a temporary Guidi's showroom.

An inflatable installation fill-up the foyer, three soft satin pillows design a narrow passage to access/squeeze into the new collection 2018.

A welcoming entrance/exit aims visitors/customers to experience a path through an organic form with marked references to human genetics,

free to be interpreted and where sexuality is indefinite.

 

Haute Couture Guidi Showroom Paris 2018

Spatial Design: Simone Serlenga

Strategy: Guidi

Special Thanks: Plastique-Fantastique 

 

 

www.guidi.it 

www.lacartonnerieparis.com 

www.plastique-fantastique.de

photo credits: GUIDI | Simone Serlenga