La Cartonnerie Paris - Guidi Temporary Showroom 20-24 JANUARY 2018 PFW
A charming venue La Cartonnerie it's switch over in a temporary Guidi's showroom. An inflatable installation fills-up the foyer, three soft satin pillows design a narrow passage to access/squeeze into the new GUIDI's man‘ s – woman‘ s collection 2018.
A soft and welcoming entrance-exit that leads the customers/visitors in the showroom through a path, whose fluid and undefined organic form aims to mirror the freedom and gender neutral concept, that the new man‘ s and woman‘ s Guidi collection communicates.
Spatial Design: Simone Serlenga Strategy: GUIDI Air System + Big Thanks: Plastique-Fantastique Big Thanks my Friend: sensei @monamishoji Big Thanks: Clara
